Frankie's

Become the business everyone in your suburb has already seen.

Content and social for Brisbane's dentists, agents and builders. We work out what to say, then we say it everywhere your customers look. Your time: 30 minutes a month.

Built by the team behind millions of views across multiple platforms

200K YouTube subscribers
20 years making video
30 minutes of your time a month

Why Frankie's?

Cheaper than a hire. Better than one person.

One marketing employee does one job. Frankie's does four.

A marketing hire costs you $80k a year plus super, leave and gear, and you still hope they can strategise, write, film and run your socials. Frankie's gives you a whole team, for less, without the hiring.

Frankie'sOrder No. 0001
Strategistworks out your message
Writerputs it into words
Producerfilms, shoots and designs it
Social managerposts, replies, reports
TotalLess than one salary

Thank you, come again

How it works

From order to table

  1. 1 Taking your order

    A short chat about your business, your customers and what's not landing.

  2. 2 The recipe

    We write your core message, your themes and your first 30 content ideas.

  3. 3 Service

    Filmed, written and designed. Posted everywhere your customers look, every week, and replied to.

  4. 4 Tasting notes

    A plain-English monthly report on what landed, what didn't and what's next.

Good at what you do.
Quiet about it.

We work with local service businesses whose best customers come from word of mouth. We make the mouth bigger.

Behind the counter

A husband and wife team

Frankie's is run by Zac and Chelsea Staines out of Brisbane. Zac has spent twenty years making video and built Legendary Tech into a YouTube channel with 200,000 subscribers. Chelsea keeps the whole thing running on time.

Zac Staines Strategy, filming and sales

Works out your message, points the camera and makes sure people stop scrolling when your name comes up.

Chelsea Staines Operations

Runs the schedule and the posting calendar. If it says it's going live Tuesday, it goes live Tuesday.

Fresh from the kitchen

Recent orders

A taste of what leaves the counter. One message, served every way your customers take it.

Reel
Cosmetic dentistShort video: why your whitening didn't last
Carousel
Real estate agentPhoto carousel: the one photo that sells a house
Post
BuilderWritten post: what a quote should actually include
Reply
Family dental practiceReview reply: the one that got shared

More on the way. Ask and we'll send the full plate.

Questions from the counter

The ones we get asked most

I hate being on camera.

Most of our clients do. Video is one part of the month, not all of it, and we script every piece so you're never winging it. By the second shoot it's boring, in a good way.

I don't have time for this.

That's the point. Your job is the 30 minutes. Ours is the strategy, the writing, the filming, the posting and the replies.

We're a dental practice. What about AHPRA?

We write to the AHPRA advertising guidelines. No patient testimonials, no before-and-afters that don't meet the rules, no claims we can't back. You sign off on every piece before it goes out.

What if it doesn't work?

Content compounds. Month one is about getting good footage and finding your voice. By month three you'll know which topics pull. Your tasting notes show you the numbers every month, so you always know whether to keep ordering. And anything you don't love goes back to the kitchen and gets remade, free.

The Club or The Big Frankie?

If you'll happily film the video parts on your phone, The Club. If you'd rather we turn up with a camera, a photographer and a plan, The Big Frankie.

Daily Special

Free, no strings

A free plan for your business, whether you order or not.

Answer three questions about your business. Within three business days you'll have a one-page plan: who you're talking to, what to say, and the first ten posts to make. Yours to keep, no strings.

Order the Daily Special No pitch, no lock-in. Most people read it and know exactly what to do next.